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3 Free Tools For Email Marketing

Are you looking for a way to stay on the top of current and potential customers’ minds? Chances are almost every time a customer contacts you, you create a bid, or complete a job, you are left with a potential customer’s email address. Take advantage of those contacts by creating an email newsletter using free tools online.

The Case for Email Marketing

Not sure if creating an email newsletter is worth the time and effort? Here are some statistics from Wordstream to help you decide:

49% of businesses use some form of email automation

For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.

73% of millennials identify email as their preferred means of business communication.

Free Tool #1 MailChimp

Mailchimp allows you to manage your contact list, design emails, and send them to your customers – all for free. Their free plan is perfect for companies that have an email list of fewer than 2,000 people. With many different email templates available, designing your email is as easy as writing the text and switching out the images. The program also helps manage your mailing list allowing customers to opt-out and helping you to act in accordance with spam laws.

Free Tool #2 Sumo

If you currently have a business website, adding the Sumo app can help you grow your email list. Sumo offers many of its features for free including contact forms and customized pop-up forms. Another great feature of the Sumo app is their in-depth analytics features including visual maps that show you how far down the page your visitors view your website and where they are clicking most.

Free Tool #3 Pixabay

Your email newsletters should not only be informative, but visually appealing as well. While it is always best to use professional pictures of your company’s work, there are times when stock photos will do the trick. Pixabay is a website that features stock photos of all types that are completely royalty free. Just type in a keyword, find the picture you want to use, and download it. With Pixabay, you’ll have access to over 1 million professional-grade images.

Many people find the idea of sending out an email newsletter to be overwhelming or they believe they do not have the budget to execute their own email campaigns. Set aside four to six hours to give it a try and you may find it to be a productive use of your company’s time. Have questions about getting started? Feel free to drop us an email, we’re always here to help!